How to Make an Illustration Proposal, Part 2: Pricing & Usage Terms for Freelance Projects

How much should I charge for this illustration? Should I charge a small company less than a big company for art? Why does packaging illustration cost more than editorial illustration?

Answering these questions is crucial to putting together a solid illustration proposal. Overall, pricing for commercial illustrators is a complex topic and it’s tied to how the work is used by the client. In this video, I’ll do my best to lay out some of the broad strokes and give you a sense of how to price your illustration based off of some common end-uses.

Since this topic is so big and there are so many different areas, I strongly recommend that aspiring illustrators purchasing a copy of the Graphic Artist’s Guild Handbook for Pricing and Ethical guidelines:

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