Learn more about the secrets to designing great logos: http://www.digitaltutors.com/tutorial/1733
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Learn about the meanings of colors and how they play in integral part in the perception of the logo. While discussing color we touch on the differences between eastern and western cultures and how these can effect the color choices of brands that are meant to be globally marketed.
We also do our own case study of putting these principles to work and creating a logo from the research, to the concept sketches, to the vector adaptation, and to the final colorized piece.
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